Despite offering gamers a rather inconsequential amount of quality games over the last few years, and avoiding any of the inveigles that Microsoft has been employing in order to retain what dwindling subscribers they have for Xbox Live, Sony has decided to raise the price for PlayStation Plus services in Europe starting August 31st.

Gamers living in the U.K., were first to report the news after receiving a subscription notice from Sony regarding their PlayStation Plus prices going up at the end of August. Mark Brown, the host from the Game Makers Toolkit, posted up the announcement from Sony on his official Twitter account.

PlayStation Plus’ prices are going up pic.twitter.com/beY6wN8Wot

— Mark Brown (@britishgaming) July 28, 2017

If you’re unable to read the tweet, the image of the notice is below.

Basically, the annual price will be raised from £39.99 annually to £49.99. The quarterly price will go up from £14.99 to £19.99, and the monthly price will go up from £5.99 to £6.99.

This isn’t just happening in Great Britain, it’s spread across all of Europe, including France, Spain, Italy and Germany.

This price hike already occurred in North America, taking place back in September of 2016, as reported by PlayStation Lifestyle.

Americans had to deal with the price going up annually from $49.99 to $59.99, and Canadians had to deal with the price going up from $49.99 to $69.99. Poor Canadians.

The price hike didn’t come with a reason behind this time around. Last year the reason given to Americans and Canadians was that it was due to “current market conditions”. Some of the British gamers assumed that the price hike in the U.K., was due to Brexit, but that doesn’t necessarily explain the hike for Norwegian, German, French or Italian gamers.

A lot of gamers have become disgruntled with the PlayStation Plus offerings, forced to pay for multiplayer access with the added benefit of six “free” games each month, two titles per each PlayStation platform. While the free games sound like a good offer, the last couple of years have seen a major decline in quality in free games to the point where most gamers have been actively and outwardly shaming Sony for the low-quality content they’ve been bundling in with the PS Plus subscription each month.

The basic feedback on Twitter is that most gamers will let their subscription lapse once it runs out, as they aren’t too keen on renewing their financial allegiance to Sony by paying higher prices for lower quality.