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2018/06

Ubisoft Reported To Induct Assassin’s Creed Into Its Live-Service Strategy

It looks as if Ubisoft has plans on inducting the Assassin’s Creed franchise into its full-service strategy. This should come in as no surprise given that Ubisoft used Assassin’s Creed Origins service set up to see how gamers and fans would react. Well, according to a new report it sounds as if the Assassin’s Creed franchise will explore service mechanics like Rainbow Six Siege, For Honor, and other titles under Ubisoft’s belt.

Publication site gamesindustry.biz published an interview with Alain Corre, who serves as an Executive Director of EMEA at Ubisoft Entertainment, and found out service-related stuff from the man.

According to the interview’s second paragraph, we learn that Ubisoft has plans on supporting multiplayer and single-player games well over three years. The site highlights titles such as For Honor and Rainbow Six: Siege. The outlet even points to titles like Skull & Bones and Tom Clancy’s The Division 2 have openly been designed to engage players for years, not weeks.

And with so many Ubisoft games embracing a service set up, we learn from the publication site during the interview with Corre the following information about the next Assassin’s Creed title:

“The idea with Odyssey is to create new content every week so that it’s a [lively] adventure for the fans. So there’s always something new, something fresh and something they can discover and appreciate. We want this Odyssey to be living, to always be fresh, so it’s a different way to create games this way.”

When the publication site heard about this, a confirmation had to be made with the same question regarding if Assassin’s Creed Odyssey would be a service product or not, to which the following answer from Corre reads:

“Yes, it’s a service. It’s a service-type product.”

In addition to the above confirmation, Corre went on to explain the reason why he and Ubisoft believe why fans like service models in video games:

“When you look around, more and more it’s games-as-a-service [titles] that are the most appreciated by the fans. Because when you have invested tens and tens of hours in a game, and if there are new reasons to stay because you have fresh content to come, or innovation on a regular basis, then you are happy because all of the time you have invested… It’s part of your life.”

The publication site went on to explain that monetization efforts by Ubisoft regarding Assassin’s Creed Odyssey are unknown at this point and time, Corre, however, did elaborate on another factor about this service setup, though:

“What is important for us is the happiness and the pleasure of our fans. We have always said we would create extra content they would be happy to pay for if it was something that was logical. When we create costumes or cosmetic items, you can choose whether to buy them or not. It depends on what you wish. It doesn’t change the balance of the game at all, which we have always been very careful about.

He, Corre, continued on about the game’s service model and said:

“Some players don’t have the same time as others, so we have boosters, but this is really the only thing we’re doing because we want the pleasure of our fans. That’s really key in the long run, because we’re in the creation of franchises and worlds in the long run, and we want to respect the fans because we want them to go on supporting us.”

With all of that said, what’re your thoughts on Ubisoft wanting to expand their portfolio of games with a service model?

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