A lot of people are asking, “where is the Cyberpunk 2077 gameplay?” Despite the snippet of gameplay for public viewing at this year’s E3, only a handful of people at the trade show will see the actual demo presentation containing real gameplay footage. However, CD Projekt Red explains why Cyberpunk 2077 gameplay isn’t up for everyone to see as of now.

With Keanu Reeves onboard as Johny Silverhand, a lot of “hype” is building up around Cyberpunk 2077, which seems to be a thing that CDPR is looking to capitalize on until this year’s August.

In addition to the above, Cyberpunk 2077 gameplay footage will be shown to attendees but not to everyone on the net, marking a pattern for the second year in a row after the E3 2018 demo for the red cardinal.

Without wasting any time, Reddit user Tezzor posted up the full secret transmission (which marks the second secret message after 2018’s) that reads:

“Finally, after months of preparation, we can share with you two big things we have been hard at work on — CP2077’s cinematic story trailer and a brand new gameplay demo! Yes, yes, we know — for now, the demo is only available to the lucky ones who managed to get tickets to E3 and the rest of you will have to wait until gamescom or the public dev Q&A unveiling stream at PAX in August. Yeah, we can already feel the bashing you’re gonna give us online :(. “Why are you not treating us fair”, “why is the gameplay not being released right away?”. The reason is we want to make the most out of the months of work we put into the demo and first showcase gameplay live at E3 and gamescom. Releasing gameplay right away would make the gamescom presentations pointless and would significantly limit our chance to build hype. Why do we need to build hype? To get more gamers interested in CP2077 and, hopefully, convince them to give it a go. We are putting our hearts and souls into making CP2077 a great game and we would like as many gamers as possible to find out about it and experience its amazing story. Also, hype can turn into sales (after all, we are not a charity), and good sales allow us to grow, take creative risks and deliver new, great games for you to enjoy.

 

And let’s not forget about one more super important announcement — the release date. Less than a year from now, on April 16th, 2020, you’ll finally be able to sink your teeth into Cyberpunk 2077.

 

As you probably noticed, we prepared 2 editions of the game. Why only two? Because when we pre-order ourselves, we don’t like to go to Wikipedia to compare content. We have a simple deal: there’s the standard edition, the one we think most gamers will choose, and a limited Collector’s Edition. While we’re pretty proud of the CE, we’d like to turn your attention to that first one. Why? Because we have really maxed out the physical capacity of the box with goodies. We think this raises the bar for “standard” and we hope you’ll think so, too. Also, since pre-orders are live, you might be wondering if there’s any point in placing an order now. Yes, if you want to give us some extra support. Pre-orders help us build anticipation — the more copies you pre-order, the more likely it is for us to get retail (both digital and physical) behind the game. Therefore, if you like what you see, we will appreciate you “voting yes” for CP2077 with a pre-order. If you are still hesitating though, we would rather you wait for more materials or reviews. Our goal is for you to truly enjoy CP2077 and not regret a pre-order.

 

Take care and looking forward to seeing you in Night City! CD PROJEKT RED team.”

The tl;dr version of the above is, CDPR wants to release Cyberpunk gameplay later so that E3 and Gamescom won’t be “pointless presentations.” The devs claim that if they did release the demo (gameplay video) right now, it would “significantly limit” their chance to build “hype.”

The reasons why they are banking on hype in this scenario is due to it attracting more gamers’ interest in Cyberpunk 2077 and convincing people to talk and spread the word, pre-order or even buy the game when it launches next year.

Anyway, if you want to see Cyberpunk 2077 gameplay, Gamescom and the public dev Q&A unveil stream at PAX will have you covered or in other words this year’s August. In the meantime, CDPR’s upcoming game will launch across PC, PS4, and Xbox One on April 16th, 2020.