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Industry News
2018/12

Ubisoft Sets Two Year Expiration On Club Units

Over on the Ubisoft Club website, there’s an update regarding the Club Units. These units can be traded in for rewards from Uplay. However, if you don’t use your points within two years, they will expire.

On the page, they announced…

“Beginning April 1, 2019, Club Units you earn as a Ubisoft player, either through your gaming experience or through purchases on the Ubisoft Store, will expire 2 years from the date of acquisition.

 

“There is a transition period from now until March 31, 2019. The new rule will come into full effect on April 1, 2019. From April 1, 2019 on the last day of each month any unreedemed Units that are more than 2 years old will expire.”

So basically, Ubisoft is picking up where EA left off back around 2012, where Origin would begin to wipe content from your account after two years of inactivity.

On the upside, at least the Ubisoft case is only limited to the Club Units and not the actual game content on your account… well, for now.

If you have the points you can log into the system and retrieve the points if you plan on getting some kind of items from the rewards store.

You can also get discounts off of specific items from the Ubisoft Store using your Club Units, with up to 20% off discounts on select games within the store.

This is likely Ubisoft’s way of trying to entice consumers to use Uplay since most normal people probably don’t use the clunky, slow-loading, memory-consuming service.

Given that the company regularly adopts the Social Justice Warrior philosophy for their games, even going as far as admitting that they have rewritten history for the Assassin’s Creed games in order to indoctrinate gamers. This is similar to EA and DICE attempting to use Battlefield V as social engineering to indoctrinate gamers with feminist agitprop, which included completely rewriting history regarding the Norwegian soldiers who sabotaged a German operation to prevent them from creating a weapon of mass destruction.

I tend to doubt that gamers will jump to racking up and spending Uplay points, but more than anything it might push them to abandon the platform altogether.

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