Tencent is said to be one of the world’s biggest video game makers, and with that much power, a new report claims that the Chinses mega-corporation seeks to increase its presence in the U.S. by offering more console games designed for American gamers.
One way to appeal to U.S. goers in the games industry is that Tencent plans on partnering with Nintendo (yes, the Big N) to reach American citizens unlike before.
In case you are unaware, Tencent tried to enter the U.S. market through publishing and developing games two years ago with a smartphone title dubbed Honor of Kings, which went over well with Chinese players, but the rebranded Arena of Valor for Americans didn’t do too well.
According to wsj.com, the U.S. games market is said to be a prime target for growth since China has begun putting limits on games, including a curfew for players under 18.
I should also mention that Europe is not out of the Chinese equation. In fact, the publication site had a spokesperson from Tencent (that did not want to be identified) saying the following:
“What we want is to expand from China, and one target is console game players in the U.S. and Europe. We hope to create console games with Nintendo characters, and learn the essence of making console games from Nintendo engineers.”
As per the piece that is written by Takashi Mochizuki and Shan Li, a focus is heavily placed on Tencent attempting to break the walls down and flood America until the country is as profitable as its homeland.
The last paragraph that closes the piece relays that Tencent is learning from Nintendo, but it’s taking some time to figure things out (whether it be translating messages from the Big N or following their lead in the U.S.). The portion from the Wall Street Journal sits below:
“Tencent officials say the learning will take time and that they sometimes have trouble trying to decode messages from the Kyoto company. Nintendo declined to comment.”
So what does this all mean? Well, it means that Tencent wants to learn and leverage from Nintendo to enter the U.S. and Europe in a way that is not only dominating but long-lasting on the development spectrum.
