Square Enix CEO Yosuke Matsuda recently spoke to investors during the company’s financial briefing and highlighted that new players are a current target as part of a “secret plan.” However, the CEO did offer some clues on this secret plan, which consists of increasing the number of new players adopting whatever the company has planned.

Square Enix is now in the business to capture new players in that said company has an entire plan surrounding retention and reach. It’s unclear at this moment how the company will go about this “capture” plan since no actual outline has surfaced yet.

What is known right now is that “capturing new players is key” and that doing it “this year” is very important. In other words, we’ll likely see something drop from Square Enix in the next six months.

Moreover, the CEO of Square Enix also mentions in the financial briefing that fans should “keep an eye” on the company’s “progress,” given that something might happen soon.

The CEO continues and urges fans that this secret plan will not “engage in any marketing strategy that relies solely on pricing.” In other words, this secret plan isn’t about discounted games or something that will entice consumers via price. You can read the full message that Matsuda shared with investors right here:

“Capturing new players is key. I will refrain from going into the details, but we have plans for initiatives to capture players throughout the year, so please keep an eye on our progress. I also note that we will not engage in any marketing strategy that relies solely on pricing.”

In case you are wondering where the above info comes from, you can find Matsuda’s plan and other things related to Square Enix by hitting up hd.square-enix.com.

Lastly, expect Square Enix to announce something later this year that will attempt to court new players to buy and continue to play whatever will pop up in the company’s portfolio of games. However, this new plan will not benefit from a marketing tactic that relies on pricing.