If you don’t know, Denuvo is looking to gain the trust of people after building up a bad reputation among gamers and customers with a new move. This new move involves the “security specialist” company they acquired that goes by the name of Irdeto, which aims to tackle cheaters.

Whether you’ve experienced problems with Denuvo (DRM) or not, do know that the company has built up a bad rep among gamers due to causing more problems for paying customers than actual pirates, which results in doing little to nothing to those who were meant to be targeted/stopped.

According to publication site PCGamesInsider.biz, the outlet traveled to this year’s Gamescom and met up with Irdeto’s director of product marketing for Cybersecurity Services, Lucas Catranis, and talked to him about their latest moves to “win people over.” The firm is apparently taking a “360-degree approach,” in the services it offers and one part of this is Denuvo looking to “provide anti-cheat services.”

Catranis would tell the publication site that:

“If you look at the different threats that are out there for the big publishers, particularly people who have really invested in these big online virtual economies, they’re doing amazing things.

 

But there’s a lot of ways in which malicious actors and characters can exploit the different aspects of those games and create an unfair advantage for themselves and exploit that system to benefit from it financially in a way that the game’s creators never intended. We look at some of the technology that Irdeto has and the synergies there, we are the original patent holder for white-box cryptography. That’s something we can use as part of this broader security portfolio for games publishers and studios outside of just the traditional anti-tamper market.”

The writer at said publication site would go on to ask about the negativity surrounding Denuvo to which Catranis explained that this was something the company was more than aware of and it’s something they want to fix.

Catranis did, however, admit the whole process will be an uphill battle:

“It’s going to take some time. Without having an active PR arm, there was a lot of misconceptions that got built up over time. From the Irdeto side, we understand that it’s going to take some time to turn what some gamers are antagonistic about into something they trust and are happy to have. When we get more involved in the anti-cheat side of things, people will really understand the value that we can bring to the table.”

Well, let’s see what happens when Denuvo and Irdeto release this so-called “360 approach win the angry gamers who built up magical lies over time that will likely bust the algorithm within days” tech and if it will make people happy or more angry to have this anti-cheat running while they game.

The full report can be read over by visiting PCGamesInsider.biz.